What is UX and why is it important?

UX is one of the most crucial aspects of a project; however, it’s always looked at as the least. Visual design collects most of the love and it is understandable why. Visual design is the real face of your brand. It’s what people see, and that directly impacts how clients and customers think about your organization. However, you can’t have a visual design without a plan. This is where UX comes in.

What Is UX Design?

User Experience (UX) Design is a part of the design procedure. However, UX is more targeted on the overall experience than just the look of the site. UX involves designing and planning an experience and developing a workflow for the users of a website or app (or any piece of technology).

UX is the skeleton to your body. UX is the reason why you couldn’t simply make a website. You need to do a ton of research and make plans to figure out what you need, where things should go, and what it ought to say. This planning is essential for a number of reasons.

It helps you figure out your goals.

A big part of UX is discovery. This entails interviewing most important stakeholders to find out about the project at hand. In interviewing the heads of Sales, Creative, Marketing, CTOs, CEOs, CFOs, and so forth, you will know as much as you can about every aspect of the organization. The most important part of this is getting these perspectives. It is the job of a UX designer to note this numerous comments and plan accordingly. Often times, these different areas have different goals, even though they can also overlap. These goals then directly play into the site content, audience and audience.

It helps you figure out your target market.

Once you have known your goals, you can target your audience. The best way to do that is to create personas and research your customer base. Personas are fictional embodiments of the real people that use your website. A website can have more than one personas, and each persona can (and ought to) have distinctive backgrounds, needs, personalities, and end goals. These are useful because it permits you to segment your audience, and figure out what you need to do in order to offer the excellent possible experience that will allow them to fulfill their goals, interact with the website, and in the end convert right into a sale or lead. The true success of the site comes when you figure out the way to make both stakeholders and users satisfied.

It allows you save money.

All of these planning are not for nothing. If done properly, your website will have a lasting impact. Making smart choices based on research will give your website a longer life than if you just toss something together. And if you chose to do iterative design, you can learn from your decisions and website performance, and make non-stop improvements, rather than specializing in expensive design one after the other.

It helps you make money.

By doing the planning and research, you can create a website that works for both your clients and organization. If you know your clients, create attractive content, and provide good services, everything will fall into place. When this takes place, you will get a massive return on all the effort and time that went into building your website.


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